Profit margins and store traffic are the main sales attractions for businesses. However, successful sales translate into a lot more for business productivity than profits and traffic. You see, successful sales shed light on how creatively you design your offers and how you pitch deals to your potential customers.
You can lure new and existing customers with holiday presents upsells, such as free wrapping services, offering a targeted delivery date, or personalized messages and cards.
Improve the bundles with surprise goodies (your best products) at exclusive discounts for those who shop more. Imagine how neatly you'll clean your underperformance inventory with this trick too.
You see, with gift cards, you make an existing customer return for more purchases or a new one if an individual gave the gift card to another.
Let's say the sale will last up to seven days, so you curate a 1-day sale to highlight specific products each day. You will engage your customers while drawing attention to several product categories. Limited time offers are fascinating, you know.
Your business can not slash the prices of your premium goods but offer gifts with each purchase of those goods. You drive profits this way without compromising your luxury appeal. Now the gift could be a low-cost product, or you could offer a high-end product on a minimum spends.
BFCM is the most socially sought sale-time of the year. It is also the peak time for businesses to draw in potential customers, drive profits margins higher, and highlight the products they seek attention. Of course, all of this is only possible with strategic planning, and our tips will surely help you with that.