The e-Commerce industry has undoubtedly dominated the business sphere, thanks to the fast-pacing development in technology. To keep up with consumer demands, entrepreneurs are facing the unique challenge of creating an e-commerce marketing plan that can help keep their businesses afloat despite the growing competition.
While you may think that advertising via e-Commerce online marketing is an easy task, you better think again. This form of marketing has many facets that can make or break a company’s reputation.
To help you keep the ball rolling, here are some tips you can apply to create an effective e-Commerce marketing plan:
1. Identify the Three Channels of e-Commerce Marketing
Digital marketing utilizes three channels: search engines like Google and Bing, social media like Facebook, Twitter, and Instagram, and content. Ensuring the success of your product campaign for your e-Commerce business will then depend on these three modes.
To maximize your opportunities to widen your reach, it’s best to understand how you can manage your search engine ranking and social media presence as well as your digital content.
2. Improve Search Engine Rankings
If you’re not new to digital marketing, you’ve probably heard of the term “search engine optimization” or SEO. It’s a process of boosting the number of prospective customers that visit your website by making sure that it will appear on top of the results provided by different search engines.
Google and Bing, today’s top search engine sites, use an algorithm that allows bots to collect all the necessary information in a website. The system will then put the data in an index, analyze, and rank them based on different factors and signals.
What some marketers do not realize is that SEO has become an essential part of marketing. In fact, according to Google, almost a trillion online searches are made every day!
By optimizing search engine results, your website will have more chances of being discovered by customers who are on the lookout for your product or service.
3. Learn How to Get Organic and Paid Visits From Search Engines
Google considers 200 factors when inspecting and ranking a page. These strict criteria allow it to show users the most relevant and suitable products that match whatever they may have entered into the search box.
The best way to double your organic visits is to ensure that you are producing high-quality content regularly. Blogging frequently, for instance, is one of the best ways to augment organic site traffic. However, remember to use specific long-tail keywords so that search engines can easily notice your content.
Descriptions, URLs, and meta titles are also essential to high search engine rankings. You may also give digital marketing tools and plugins a try to help optimize your website.
To direct visitors to your website’s previous posts, incorporate internal links to your content. Of course, you should refrain from overusing these links. Doing so will make your content look like spam.
4. Invest in Paid Ads
There may come a time when you’ll need to drive more traffic to your store. The fastest way to do this is through paid ads.
Fortunately, search engines offer different services that allow entrepreneurs to showcase their products. Pay per click (PPC), for instance, is an effective way to increase traffic, which involves bidding. The result will depend, however, on the quality of your ads, landing page, keywords and how much you are willing to spend for each click.
Of course, search engines also impose some restrictions, such as the selling of military equipment, tobacco products, and recreational drugs.
5. Increase Social Media Presence
If your business is still virtually absent from Facebook, Twitter, and Instagram, now is probably a good time to set up your account. Social media platforms are a good avenue to increase followers.
Managing your social media accounts, however, need some legwork. You’ll need to curate posts, including photos, videos, and captions, that must catch the attention of your viewers. It’s also a great opportunity to redirect visitors to your e-commerce store.
Similar to search engines, you may also create paid advertisements on these social media applications. Depending on your product or service, most of the time social media is great for increasing sales in your e-commerce store. You must keep track of your ROI to see if the investment is worth it.
6. Improve Content
Although content is slower than social media and search engines when it comes to generating leads, it’s an essential component of e-Commerce marketing that can help strengthen your customers’ trust.
You may also contribute content to other websites or pages which will hopefully help improve your search engine rankings and boost your social media presence.
7. Tell Your Readers or Viewers What Your Business Can Offer
Your prospective clients will appreciate your honesty when it comes to what products or services you can offer them. When it comes to this, it’s best to utilize your social media accounts and websites to introduce upcoming promos and events that may be of interest to them.
8. Garner Positive Feedback
Online shoppers prefer e-Commerce businesses with a good reputation. Since it’s hard to know for sure if a seller can live up to their promise or not, users often count on the reviews that they can find on your website or other pages.
Apart from getting positive reviews, it also matters how you respond to complaints and how you address their concerns. Creating a support system that can provide an efficient solution will then be useful, in this case.
9. Use On-Site Cart Recovery
If you’ve noticed that many of your customers have added items to their cart but they seem to have no plans to purchase them anymore, it may be a smart move to utilize an on-site cart recovery system. This feature gives customers a chance to buy the items by offering money-off.
10. Create Compelling Product Descriptions
Convincing product descriptions will encourage more visitors to entrust their money to your online shop. As a digital marketer, you must then be good at writing product descriptions that are both accurate and riveting.
The success of your e-commerce business heavily depends on how you market your products digitally. With these tips, you’ll now have more chances to succeed and make your brand well-known via e-Commerce and digital marketing.
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