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Top Tips for e-Commerce Social Media

Social media is the backbone of e-commerce marketing systems. The widespread reach and the massive sales and volume traffic engender the mega success of social media channels.


For all the influence social media has on business, what can retailers do to enjoy the maximum benefits?

With documented and smart strategies and the following tips, you can earn the highest traffic, visibility, and sales for your business.

1. Goals

Goals are the guiding star for every project. There is no point in attracting followers and publishing content if you do not establish a clear set of goals to accomplish or a monitoring method for tracking progress.

As a retailer, if you wish to verify whether your efforts are producing fruits or merely wasting time, energy, and resources, then you need to set clear parameters of success. Set benchmarks including:

  • Conversions
  • Engagement rates
  • Follower counts
  • The traffic amount you wish to generate

2. Blog

Every retailer needs a powerful e-commerce marketing strategy to drive up sales. Although it has been here for a while now, blogging still has not lost its powers to stream influential content that entertains, educates, inspires, informs, and wins customers that purchase heavily through social media.

Blog content also establishes you as a superior authority in a given niche. Online brands are able to earn an elevated status through this medium.

3. Build Value

Social media users will never settle for a brand that merely posts links to their product pages. Masses look for valuable content, and it is up to the sellers to provide content that has value and deeply informative.

The simplest approach to this is posting content that discusses topics relating to the interest of shoppers.

4. Post optimization

Post optimization may not place your content directly into the user's feed, but it will certainly gain more exposure and visibility. New audiences will be able to learn about your brand when you incorporate hashtags and relevant keywords pertaining to the topics in trend.

5. Visuals

Visual content can speak louder and more effectively than anything else on social media websites. The fact that 85% of millennials buy products after watching videos on it testifies to the fact that video content rules.

You shouldn’t be surprised to know that marketers amounting to nearly 80% employ visual assets in their marketing campaigns. Retailers shouldn’t require more convincing to create and share more visual content for driving up sales.

6. Social proof

Social proof encourages other users to follow the actions of the masses. When retailers post user-generated content, it shows other followers how people love a brand and widely trust and use their merchandise.

Social proof is highly beneficial for driving your online sales. You can post screenshots of reviews your customers post so that it is visible for all other visitors to see.

7. Interact with followers

Social media has to be about socializing. If you want your posts to translate into increased sales and traffic, you need to first connect with the people as a brand. You can only expect your followers to recommend your brand when they themselves have acquainted closely with your business first.

However, this does not happen until you first win the followers with some appealing posts. You must not start establishing connections with sales objectives as the primary focus. Talk about general topics relating to your niche, win their trust, and following and then post sales-y stuff so that followers respond more enthusiastically.

8. Paid advertisements

Nearly all social platforms have their own pay-per-click marketing strategy. This does include a price tag, but it also gives your brand more leverage against the declining organic reach.

Advertisers have to pay for the visits to their sites, but it also allows them to bid in the sponsored links of a search engine, such as ad placement. Let us suppose that someone searches for the keyword marketing software, for example. The search will show a company’s ad in the top spot on the results page.

The fee advertisers have to pay is trivial in comparison to the profits the visits generated.

Final thoughts

Social media rules the better part of our lives and our world today. The majority of the consumers worldwide are active social media users, and using the tips discussed in the article will help you earn a good volume of traffic that will ultimately lead to more sales.