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Top 6 Benefits of Outsourcing Services Nearshore

The rise of digital communication opened plenty of opportunities for employees and employers to increase their pool of choices. In fact, many business owners in the US often look into offshore outsourcing in Eastern Europe and Asia when trying to grow their business.

After all, resorting to offshore recruitment often comes with advantages for them, like lower labor costs for example. However, while nearshore outsourcing is initially not the most affordable option, it presents the most benefits for business owners.

With that said, here are the following advantages that recruiters should know when outsourcing staff for their businesses and organizations:

However, you have to keep in mind that you need the courage to guide your team so that they can provide quality service all the time.

With that said, though it can be tricky, you can manage your remote customer service team with these practical tips:

1. The Ability to Focus on Core Tasks

Being able to delegate several tasks to appropriate professionals is a significant boost to any business. This way, business owners can focus on the core aspects of their companies, such as finding partners and negotiating contracts.

Doing so would give business owners the necessary space and time to properly handle tasks required in managing a business. In addition, having a wide variety of professionals on the team means better quality output because of their appropriate proficiency and expertise.

2. Similar Time Zones

Communication and compatibility are the common obstacles when outsourcing offshore. Ongoing communication is crucial for a business to ensure that everyone is on the same page and on track in meeting their goals. Therefore, a significant difference in time zones means possible odd work hours to meet or message with your team virtually.

Sometimes, significantly different time zones may result in unintentional mistakes and confusion in date-related tasks such as scheduling. So, being able to work during regular business hours would mean real-time interactions and better collaboration.

3. Overlapping Cultures and Customs

Common outsourcing locations are found in Eastern Europe and Asia. However, these locations have very different cultures and customs which may present potential obstacles along the way, especially when outsourcing customer support.

In contrast, having people on your team with similar mindsets and cultures makes it easier for the team to interact with your clients and team members.

For example, people from Asia may not have a similar culture or be familiarized with U.S. traditions as people from nearshore countries like El Salvador and Mexico. The comfortability of the team members to engage with each other benefits the progress of the business tenfold, and this is easily achieved through similar customs and culture.

4. Tools and IT Support

Most business processes are done digitally, which would require specific technological needs to be met. Most nearshore BPO companies have the reliable infrastructure to provide consistent and dependable online communication and support towards the business.

Many outsourced jobs are often the necessary ones that need constant attention, such as customer service and marketing.

Therefore, it is a crucial consideration to avoid missed deadlines or setbacks due to technical failure. After all, delays in business processes are a significant hindrance to business growth, especially when it happens very often.

It’s imperative that virtual staff can have access to an IT support team in their location.

5. Lower Cost compared to US Counterparts

The labor cost is another advantage when recruiting a team from nearshore countries due to many factors. For example, the average minimum wage of South American countries is lower than the US.

The cost reduction means more opportunity for the business owner to invest in more manpower or equipment to increase business capacity.

In addition, most nearshore outsourcing companies also provide their own technological equipment, which reduces a business owner’s burden when it comes to keeping the business running.

6. Better Communication and Efficiency

Understanding each other is vital to foster business growth. Nearshore countries have better abilities to speak the same language as the US.

In addition, Spanish is the second most spoken language in the US. Aside from the US, it is also spoken in most Central and South American countries. Having these linguistic similarities opens many doors in fulfilling necessary duties for running a business, such as customer service.


Now that nearshore outsourcing benefits are clear, it is evident that it is a worthwhile investment for any business owner. While it is not the most budget-friendly option compared to India or the Philippines, nearshore countries provide more security and streamlined processes that can be implemented in the business.

Overall, as businesses grow, the savings are often less significant than the fast-paced progress of the company when there is a guarantee of seamless business flow.