How RMR Residential Turned Vacancy Struggles into Occupancy Wins
The Challenge RMR Residential, the residential platform acquired by The RMR Group, was battling a tough real estate market. Occupancy rates were dropping, inquiries were piling up, and internal teams were stretched thin. They needed a way to engage thousands of potential tenants without burning out their staff.
What They Did Instead of slowing down, RMR leaned into growth. They partnered with us to expand their outreach and streamline engagement, but the strategy, persistence, and client-first mindset? That was all RMR.
Initial Engagement: Connected with 22,923 potential clients in one month, driving 3,451 visits and 1,534 successful leases. That’s a 15% visit conversion and 6.69% lease conversion.
Improved Engagement: By Q1 2024, RMR ramped up to 44,466 leads, boosting conversion rates to 29% for visits and 7.5% for leases.
Tech Integration: Adopted new IVR + CRM tools for better lead management and performance monitoring.
The Impact With sharper systems and a relentless focus on occupancy, RMR Residential turned market headwinds into real wins, saving$545,928 annuallyin operational costs and boosting efficiency across the board.
What made RMR successful wasn’t just tech or process; it was their commitment to staying close to their clients. We just made sure nothing slipped through the cracks.
HOW IT WORKS
Onboarding That Sets You Up for Success
Our structured, collaborative process ensures a smooth transition, faster implementation, and long-term results you can count on.
We start by diving into your workflows, goals, and challenges to get the full picture. Through discovery sessions and a tool compatibility audit, we define what success looks like for your team together.
2
Prototyping
Before scaling, we run prototypes to stress-test processes and fine-tune workflows. This ensures your solution is efficient, reliable, and aligned with your brand from the start.
3
Collaborative Design
We work side by side with your team, mapping all procedures, to design scalable solutions that grow with you, keeping workflows efficient and performance consistent.
4
Implementation
With processes refined and design aligned, we move to full-scale rollout. Our structured approach ensures a smooth launch and faster time-to-value without disrupting operations.
5
Long-term Partnership
Our work doesn’t stop at launch. With continuous optimization and flexible scaling, we help you grow sustainably while delivering consistent, brand-aligned customer experiences.
The Uassist.ME Advantage
Scalable support designed for the realities of property management.
Bilingual Tenant Communication
Our teams engage tenants and prospects in both English and Spanish, ensuring no message is lost and every interaction strengthens trust.
Compliance Expertise
With 16+ years of experience and on-staff legal oversight, we help you stay aligned with landlord-tenant laws, fair housing codes, and evolving regulations.
Operational Agility
From leasing season surges to unexpected issues, we adapt quickly. When challenges arise, we pivot, refine, and improve, so your operations never stall.
Tech-Forward Approach
We actively seek out automation opportunities that streamline operations and optimize resources. Whether it’s CRM migrations, AI-assisted routing, or process automation, we help you modernize while cutting inefficiencies.
The Team Behind the Numbers
From around-the-clock support to near-perfect uptime and industry-leading CSAT, we deliver results you can count on.
Human-Centered, Not Scripted: Our agents build relationships, not just resolve tickets.
Proactive Problem Solvers: We don’t wait to be told. We catch it, flag it, and fix it.
Low Attrition, High Engagement: Our team stays — so yours doesn’t have to constantly retrain ours.
Tailored Fit: No pre-baked packages. We configure to match your workflows, culture, and growth goals.
Your Security? Always On Guard
We know outsourcing isn’t just about speed or cost savings, it’s about trust. That’s why our teams operate under the strictest standards:
HIPAA-compliant workflows to protect sensitive patient data.
SOC 2 & PCI-certified operations to safeguard your financial and customer information.
Continuous monitoring & access control so nothing slips past unnoticed.
When you work with UassistME, your processes are backed by technology, training, and a culture of accountability.
What really differentiates Uassist.ME, though, is its company culture that creates GREAT employees who are satisfied, empowered, curious, and diligent.
– Noah Echols, VP of Marketing, RMR Residential
FAQs About Our Property Management Services
Everything you need to know about how Uassist.ME supports leasing, residents, and operations for property management teams.
Are you familiar with U.S. culture?
Yes. Our teams are fully Americanized and 100% familiar with U.S. business culture. Many of our staff have studied or lived in the U.S., so collaboration feels natural.
How do you ensure compliance with fair housing and local regulations?
We follow standardized procedures and receive regular compliance training. Our workflows align with landlord-tenant laws and fair housing guidelines to keep your operations protected.
Is the staff fluent in English?
Absolutely. Our executives and agents speak with a neutral English accent. You can even listen to a sample of our leasing support calls:
How quickly can you start?
We can launch in as little as 15 days, depending on your specific needs — fast enough to cover your next spike without skipping a beat.
Can your team handle resident communication directly?
Yes. Our bilingual agents manage calls, chats, and emails with residents, ensuring timely responses, clear updates, and consistent service that improves satisfaction and retention.
Where are you located?
Our teams are based in El Salvador, Central America — working in U.S. time zones with bilingual talent and strong cultural alignment. That’s the nearshore advantage.
Do you integrate with property management systems like Yardi or AppFolio?
Absolutely. Our team works seamlessly with leading platforms, including Yardi, AppFolio, VeriFast, The Guarantors, Monday, FreshDesk, and Birdeye, ensuring smooth workflows, accurate reporting, and complete visibility across your operations.
Do you have references?
Yes. Uassist.ME has been recognized in the INC 500 twice, and you can find dozens of verified client reviews on Clutch.co. We'll gladly connect you with references if you'd like.
Ready to simplify your property operations?
Let’s talk about the support your portfolio needs to stay efficient, compliant, and fully occupied.
